Elena Popovici - VPP

Elena Popovici

Vice President of Marketing

Vice President of Marketing


Elena Popovici brings over 15 years of marketing expertise, across various industries and company stages. Before joining VPP in the summer of 2022, Elena spent over five years managing both acquisition and retention initiatives for 200+ hospitals at National Veterinary Partners. Elena also earned her master’s degree from Loyola Marymount University-Los Angeles with a joint focus on finance and marketing. Elena’s experience in the veterinary space, marketing, and finance, along with her passion for animals, make her uniquely qualified to lead the strategy as vice president of marketing, focusing on the optimization of veterinary tools and resources that help general practice hospitals attract new clients and retain existing ones.

When she isn’t working with our operation leaders or hospitals, Elena enjoys traveling, reading, cooking new recipes, and spending time with her boyfriend and their three rescue cats: Perry, Penny, and Peaches.